Engineering Philosophy
Dr. Porsche, was the engineering genius who designed for Mercedes, Auto Union (Audi), Volkswagen, and his namesake Porsche.
In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself.
Ferdinand Anton Ernst Porsche
Today's automotive engineering is based on model obsolence. From a pure business perspective it is a good one. Most cars have an average life of 10.8 years, and life cycle of 15 years. After that all the parts can be recycled for something else. Every 2-4 years the model cycle must be released to keep it fresh and draw in new consumers.
However what happens when the design is timeless from the beginning. This is different from saying that is perfect. This organization Ivan Hirst is dedicated to make the timeless classic more usable and reliable on a daily basis.
Dr. Porsche, was the engineering genius who designed for Mercedes, Auto Union (Audi), Volkswagen, and his namesake Porsche.
In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself.
Ferdinand Anton Ernst Porsche
Today's automotive engineering is based on model obsolence. From a pure business perspective it is a good one. Most cars have an average life of 10.8 years, and life cycle of 15 years. After that all the parts can be recycled for something else. Every 2-4 years the model cycle must be released to keep it fresh and draw in new consumers.
However what happens when the design is timeless from the beginning. This is different from saying that is perfect. This organization Ivan Hirst is dedicated to make the timeless classic more usable and reliable on a daily basis.